Our Indulge Indian Express Feature — Hyderabad Edition, May 9, 2025

Indulge by The New Indian Express didn’t feature us for the usual fashion noise.

They picked up Eternal Cycle because the work speaks louder than trends. The article breaks down how we turn leftover fabric, defects, and waste into pieces built with intention instead of shortcuts.

It highlights the three core ideas behind the collection: Destruction, Creation, Renewal. Not as decorative themes, but as the real process behind every piece, tearing things apart, rebuilding them from fragments, and letting nature and time influence the final character. For us, this feature simply confirms what we’ve stood for since the start, design shaped by culture, nature, and human experience, not whatever is trending this week. Sun printing, hand distressing, hand embroidery, rebuilding dozens of scraps into one garment, every method was chosen because it serves the idea, not because it looks good on a moodboard.

The article captures the essence of Eternal Cycle:
Even broken things can be rebuilt into something honest.
You’ll find the full feature below, exactly as published.